Glossary

The words, without the shrug

Every term the courses use, defined in one line and then in a paragraph. Written to be read out of order.

Showing 1 of 2 matching “Consent”

Transactional email

Infrastructure

Mail sent because a user just did something.

Password resets, receipts, confirmations: expected within seconds by a person who is waiting for them. Distinct from marketing mail, which goes out on your schedule and needs consent. Mixing the two costs you the reputation that gets the urgent one delivered.

See also Deliverability, Consent, Bounce